Me yasa wannan ya cancanci mintuna 3

Idan kai mai kamfanin kera kayayyaki ne, ko manajan siyayya, ko kuma mai gudanar da harkokin kasuwanci ta intanet, wataƙila ka taɓa fuskantar wannan yanayi:

Ka buɗe Alibaba, ka nemi "jakunkunan kyauta," kuma dubban sakamako sun bayyana. Shafi bayan shafi na jakunkunan takarda iri ɗaya, maƙallan iri ɗaya, da kuma ambato iri ɗaya. Ka yi amfani da rana ɗaya kana kwatanta masu samar da kayayyaki, sai ka gane - ba ka san wanda za ka amince da shi ba.

Ba laifinka bane wannan. Shinerashin daidaiton bayanaimatsalar dukkan masana'antar jakunkunan kyauta.

Mu masana'anta ce mai ƙwarewa sama da shekaru 20 a fannin kera jakunkunan takarda. Za mu yarda da wani abu:Wannan masana'antar tana da kyau wajen gaya wa abokan ciniki "mu ma za mu iya yin hakan," amma ba ta da kyau wajen bayyana "ta yaya, dalili, da kuma inda kuɗin ku ke tafiya."

Don haka muna yin wani abu da ya saba wa yarjejeniyar masana'antu:Rarraba dabarun farashi, dabarun zaɓin kayan aiki, da dabarun samar da jakunkunan kyauta zuwa rahoto da za ku iya fahimta a zahiri.

Wannan ba kundin bayanai ne na samfura ba. Yana da kyau a yi amfani da shi wajen yanke shawara ga masana'antar.

Ɓoyayyen Darajar Jakunkunan Kyauta — Abin da Mafi Yawan Marufi Ke Rage Darajarsu

Kasuwar shirya kyaututtuka ta duniya ta kai dala biliyan 29.13 a shekarar 2025 kuma ana hasashen za ta kai dala biliyan 44.93 nan da shekarar 2034, inda za ta karu da kashi 4.99% a shekarar 2025.-42Amma abin sha'awa,Jakunkunan kyauta sune mafi girman ɓangaren da ba a yi la'akari da shi ba a cikin dukkan sarkar darajar.

Me yasa?

Domin yawancin samfuran suna ware kasafin kuɗin marufi ta amfani da wannan dabarar: Kudin marufi = Kudin kayan aiki + Kudin bugawa. Ninki da yawa.

Amma wannan dabarar ta rasa wani canji:Abin da ke faruwa da jakar bayan an yi amfani da ita.

Mun yi aiki da wani kamfani mai zaman kansa na ƙira. Sun tsara mana jakar kyauta, sun ƙara abubuwa biyu masu kama da "marasa amfani":

· Ƙarfafa tsarin a ƙasan (+$0.02 kowace jaka)

· Rufi mai jure lalacewa (+$0.01 kowace jaka)

Sai suka gaya mana: riƙe abokan ciniki ya ƙaru sosai. Ba wai saboda samfurinsu ya canza ba, amma sabodaAbokan ciniki sun ji cewa jakar ta yi kyau sosai don a jefar da ita. Suna ajiye ta a gida ko a shagonsu, suna ba ta talla kyauta kowace rana.

Kudin wannan jakar kyauta ya ƙaru da ƙasa da $0.03, amma zagayowar rayuwarta ta tashi daga "minti 3" zuwa "watanni 3."

Wannan shine abu na farko da muke son faɗi:Bai kamata a auna darajar jakar kyauta ta hanyar farashin naúrarta ba, amma ta hanyar adadin dalar da aka kashe a kowace alama.

Rarraba Kuɗin Jakunkunan Kyauta na Musamman — Jagorar "Tabbatacce"

Menene babban ramin bayanai a masana'antar jakunkunan kyauta?Dabarar farashi.

Jakar kyauta iri ɗaya na iya samun farashin da ya bambanta da sau 2-3 tsakanin masu samar da kayayyaki. Daga ina bambancin ya fito? Bari mu raba shi.

Kudin jakar kyauta ta takarda ta kraft ta yau da kullun:

Me yasa farashin ya bambanta sosai?Domin masana'antu daban-daban suna yin zaɓi daban-daban a kowane mataki - wasu suna rage nauyin takarda zuwa rage ƙima, wasu kuma suna rage inganci don cin nasara a oda. Hanyarmu ita ce:Babu gajerun hanyoyi na ɓoye. Babu ingantattun yankewa inda ba za ka iya gani ba.

A cikin siyan jakar kyauta ta B2B, rashin haske a cikin bayanai shine mafi girman farashi. Bambancinmu shine ainihin wannan:Ka san daidai inda kowace dala take tafiya.

Zaɓin Kayan Aiki - Me yasa "Takardar Kraft" Zai Iya Farashi Sau Biyu

Tushen kayan jakunkunan kyauta na musamman yana ƙayyade kai tsayetauri, iya ɗaukar kaya, da kuma laushi.

·Takardar kraft ta itacen budurwa: Zare mai tsayi, juriya mai yawa, santsi mai santsi. Ya dace da bugawa mai kyau da jakunkunan kyauta masu tsada. Mafi tsada, amma yanayin rubutu ba zai iya misaltuwa ba.

·Takardar kraft da aka sake yin amfani da ita: Mafi kyau don ma'aunin dorewa. Gajerun zare, yanayin laushi na halitta. Ya dace da samfuran da ke neman kyawawan dabi'u da takaddun shaida na muhalli.

·Allon takarda/zane mai rufi: An rufe saman don cikakken launi. Ya dace da zane-zane masu cikakken launi. Ya zama ruwan dare a cikin kayan kwalliya da marufi na alfarma.

·Takarda ta musamman: Ya haɗa da takarda mai launin pearlescent, mai laushi, da baƙi. Ana amfani da shi don abubuwan gani daban-daban da kuma abubuwan da ke taɓawa.

Ga jakunkunan kyaututtuka na kamfanoni, muna ba da shawarar daidaita kayan da nau'in kyauta da asalin alamar kasuwanci - ba wai kawai neman "mafi tsada" ko "mafi arha" ba.

Dabaru na Bugawa — Nawa ne Darajar Tambarinku?

Tambarin da ke kan jakar kyauta ta musamman shine farkon abin da ke tsakanin alamar ku da abokin ciniki. Ingancinta yana ƙayyade ra'ayin farko na abokin ciniki game da alamar ku.

Dabaru daban-daban na bugawa suna da sakamako da farashi daban-daban:

·Buga allo: Kauri mai kauri, cikakken launi, juriya ga karce. Ya dace da manyan tubalan launi da rubutu. MoQ mai sassauƙa, kyakkyawan ƙima.

·Bugawa ta offset (CMYK): Zai iya sake ƙirƙirar cikakkun bayanai da kuma yanayin hoto mai kyau. Ya dace da zane mai rikitarwa. Yana buƙatar yin faranti, mafi girman MOQ.

·Takardar takarda (zinariya/azurfa/zinariyar fure): Mai sheƙi mai kyau, kammalawa mai kyau. Ya dace da tambari da jakunkunan kyauta masu tsada. Mafi tsada, amma mafi kyawun fahimtar farashi.

·Buɗewa/Buɗewa: Tasirin taɓawa mai girma uku. Yana ƙara wayo da kuma gane alamar kasuwanci. An saba da shi a cikin marufi mai tsada.

·Buga dijital: Ba tare da faranti ba, ƙarancin MOQ sosai. Ya dace da ƙananan oda na gwaji ko keɓancewa. Farashin kowane raka'a ya fi girma.

Shawararmu:Tambarin foil don tambari, daidaita alamu, allon don ingancin farashi— daidaita hanyoyin aiki don tsara sarkakiya maimakon amfani da tsari ɗaya don komai.

Zaɓuɓɓukan Mayar da Hankali - Cikakkun bayanai Bayyana Ƙwarewar Mai Amfani

Riƙon hannu shine ɓangaren da aka fi amfani da shi a cikin jakar kyauta - kuma shine mafi sauƙin lalacewa.

Ka'idojin gwajin ja suna shafar aminci kai tsaye. Muna gudanar da gwaje-gwajen ja na samfura bazuwar a kowane tsari don tabbatar da cewa an cika ƙa'idodin kaya.

Tsarin Shawara don Jakunkunan Kyauta na Musamman - Tsarin Tunani don Taimaka muku Ajiye Kuɗi

Bayan mun yi nazari kan ɗaruruwan akwatunan siyan jakunkunan kyauta na samfuran, mun ƙirƙiro tsarin yanke shawara:Nau'in Samfura × Yanayi na Amfani × Matsakaicin Kasafin Kuɗi → Tsarin Mafi Kyau

Mataki na 1: Ƙayyade nau'in samfurin

· Jakunkunan sayar da kaya na yau da kullun: Babban girma, daidaitaccen tsari, fifikon farashi

· Jakunkunan zamani/talla: Na yanayi, mai da hankali kan ƙira, da kuma iyakataccen aiki

· Jakunkunan kyaututtuka na kamfani: Matsakaicin girma, fifikon inganci, daidaita alamar kasuwanci

· Jakunkunan bikin aure: Ƙaramin girma, kyakkyawan ƙarewa, keɓancewa

· Jakunkunan siyayya masu tsada: Ƙaramin girma, kyakkyawan tsari, alamar matsayi

Mataki na 2: Kimanta yanayin amfani

·Amfani a cikin shago: Mai jure lalacewa, mai sauƙin adanawa

· Marufi na isarwa: Tsarin kwanciyar hankali, mai iya tarawa

· Kyauta ga taron: Mai sauƙi, mai sauƙin ɗauka, mai bayyana a gani

· Fa'idodin Taro: Kyakkyawan, biki, da ingancin tunawa

Mataki na 3: Saita kewayon kasafin kuɗi

· Shigarwa: Talla mai yawa, dillalai na asali

· Tsakiya: Dillalin alama, kyaututtukan yau da kullun na kamfani

· Premium: Manyan kayayyaki, marufi na alfarma

· Ultra-Premium: Bugawa masu iyaka, tsare-tsare na musamman na musamman

Mataki na 4: Tsarin daidaitawa

Wannan tsarin ba cikakke bane, amma zai iya taimaka muku hanzarta rage zaɓuɓɓukanku kuma ku guji ɓacewa cikin babban teku na zaɓuɓɓuka.

Fahimta Uku — Dalilin da Ya Sa Kamfanoni Ya Kamata Su Sake Tunani Kan Jakunkunan Kyauta

Bayani #1: Jakunkunan kyauta sune mafi ƙarancin farashi don nuna alama

Jakar kyauta tana ratsa aƙalla "maɓallan fallasa" guda uku daga masana'anta zuwa ƙarshen mai amfani: rumbun ajiya → shiryayyen kaya → gidan mai amfani. Idan ingancin ya isa, zai ratsa ta hanyar maɓalli na 4 da na 5 - sake amfani da shi. Wannan yana nufinKowace dala da ka kashe a kan jakar kyauta za a rage darajarta sau da yawa.Idan aka kwatanta, adadin da aka kashe a talla yana haifar da adadi mai yawa na fallasa.

Fahimta #2: Canjin dorewa ba kuɗi bane — fa'ida ce ta gasa

Kasuwar duniya tana fuskantar babban sauyi zuwa ga marufi mai ɗorewa. Dokokin marufi na EU suna ƙara ƙarfi, wayar da kan jama'a game da muhallin masu amfani yana ƙaruwa, kuma alƙawarin ESG na alama yana haifar da marufi daga "amfani ɗaya ɗaya" zuwa "madauwari." Jakunkunan kyauta da aka yi da takarda mai takardar shaidar FSC, tawada mai tushen ruwa, da madafun hannu masu lalacewa suna canzawa daga "kyakkyawan abin da za a samu" zuwa "ƙasashe na tebur"-42.

Fahimta #3: Ana wargaza dabarun MOQ na jakunkunan kyaututtuka na musamman

A al'ada, jakunkunan kyauta na musamman suna buƙatar manyan MOQs don rage farashin faranti da mold. Amma tare da bugawa ta dijital da ƙananan layukan samarwa,Kasan MOQ yana raguwa sosai.Ga ƙananan kamfanoni da matsakaitan kamfanoni da ke gwada sabbin ƙira, wannan babbar dama ce - fara da ƙananan rukuni don tabbatar da ƙira, sannan a ƙara girman bisa ga ra'ayoyin kasuwa.

Su Wanene Mu — Kuma Dalilin Da Ya Sa Muka Rubuta Wannan Sanarwar 'Atypical'

Mu masana'antar kasar Sin ce wadda ta shafe sama da shekaru goma tana yin jakunkunan kyauta. A baya, abokan cinikinmu galibi kamfanonin da ke sayar da kayayyaki ne na ƙasashen waje. Yanzu, muna son mu yi hulɗa kai tsaye da kamfanonin.

Mun yanke shawarar kada mu rubuta wata sanarwa ta gargajiya da ke cewa "mun ƙaddamar da wani samfuri mafi kyau." Waɗannan suna ɓacewa cikin hayaniya.

Abin da muke son yi shi ne:Cika gibin bayanai a masana'antar jakar kyauta.

Wannan yana nufin:

· Bayyana dalilin da yasa jakar takamaiman abu ɗaya zata iya tsada sau biyu fiye da sauran masu samar da kayayyaki daban-daban

· Raba waɗanne hanyoyin ne suka cancanci a biya ƙarin kuɗi — da kuma waɗanne ne “tarkunan ƙima”

· Nuna muku tsari mafi inganci a matakai daban-daban na kasafin kuɗi

· Taimaka muku mayar da jakunkunan kyauta zuwa masu ƙara girman kadarorin alama yayin da kuke sarrafa farashi

·Wannan ba talla ba ne. Shawarar yanke shawara ce ta masana'antu.

Idan kuna neman jakunkunan kyauta don alamar ku amma ba ku da tabbas game da yadda za ku zaɓa - ko kuma idan kuna da wata buƙata a sarari kuma kawai kuna son mai samar da kayayyaki mai aminci - za mu iya taimaka muku.

Sabis na "Alamar Kuɗi Mai Ma'ana" Yanzu Yana Samu - Duba Daidai Inda Kuɗin Ku Yake Zuwa

Domin rakiyar wannan sanarwar manema labarai, za mu ƙaddamar da wani aiki na "hana masana'antu":Zance Mai Sauƙi.

Idan ka nemi kuɗin jakunkunan kyauta na musamman daga gare mu, ba za ka sami jimillar farashi ɗaya ba. Za ka samiambaton abu na layirushewa:

· Kudin takarda (nauyi, kayan aiki, alama)

· Kudin yin faranti da bugawa

· Kudin sarrafawa da kayan haɗi

· Ƙirƙira da sarrafa farashin

· Kudin marufi da jigilar kaya

Ba ka biyan kuɗin "taron masana'antu." Abin da za ka iya gani kawai kake biya.

Kamfanoni 30 na farko da suka gabatar da bincikeza a karɓifakitin samfurin kyauta (samfuran jiki 3-5)da ƙari aRahoton nazarin farashi na musamman(kudin jigilar kaya ya shafi).

Imel: janice@yuanxupaperbag.com

Layin Tambayoyi:+860133 9275 2288

Yanar Gizo: https://www.yuanxubag.com/

Muna maraba da sabbin abokan ciniki da na yanzu su ziyarci masana'antarmu—ƙwararriyar mai kera jakar takarda ya kamata ta kasance mai gaskiya game da dukkan tsarin samarwa.